She Hid Her Oromo Identity for 30 Years. Then She Learned Why.
Aselefech Evans
Adoption • Cultural Identity & Belonging
Anika Hobbs
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Nobody was making room for designers from the African diaspora. So, she did.
Anika Hobbs grew up African American, surrounded by classmates who knew exactly where they came from. She did not. As she traveled the world working for H&M, opening stores across the US, China, and Canada, she kept asking herself the same question:
"If I can find the same white shirt anywhere, any day of the week, why can't I find designers from the African diaspora just as easily?"
So, she built that space herself. In 2013, before African fashion was trending, before any of this was mainstream, she opened Nubian Hueman in Washington DC. A retail space centered on designers from the African diaspora, connecting conscious consumers to artists and brands from across the continent and around the world.
What she did not expect was how many people would use it to find their way back to themselves.
Reconnecting, discovering something new, or deciding what to pass on? I’d love to hear it.