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Nobody was making room for designers from the African diaspora. So, she did.

Anika Hobbs grew up African American, surrounded by classmates who knew exactly where they came from. She did not. As she traveled the world working for H&M, opening stores across the US, China, and Canada, she kept asking herself the same question:

"If I can find the same white shirt anywhere, any day of the week, why can't I find designers from the African diaspora just as easily?"

So, she built that space herself. In 2013, before African fashion was trending, before any of this was mainstream, she opened Nubian Hueman in Washington DC. A retail space centered on designers from the African diaspora, connecting conscious consumers to artists and brands from across the continent and around the world.

What she did not expect was how many people would use it to find their way back to themselves.

In this episode

  • What it means to be African American and not know where the African part comes from
  • How growing up internationally in Cambridge shaped her curiosity about her own roots
  • Bringing her lineage to her 104 year old grandmother before she passed
  • How fashion became a gateway for African Americans to reconnect with the continent
  • What she sees change in people when they put on a piece that connects them to their heritage
  • Being told she was just regular Black and what that misses about Black American identity
  • A walk through the store and the designers behind every piece

Have a story about your heritage?

Reconnecting, discovering something new, or deciding what to pass on? I’d love to hear it.